In 2024 Cinnamon Toast Crunch is not just for breakfast.
people want the sweet taste of Cinnadust anytime, anywhere.
Crunchtime Interviews
Anytime, any where means even during the middle of baseball game. We partnered with Fox and Fox Deportes for the MLB season to make CTC part of their in the moment dugout interviews, using a box as a microphone and encouraging players take a handful and have a snack.
Players were also given a bag of Cinnadust Sunflower Seeds to snack on throughout the rest of the game. These same Cinnadust seeds were also made available for fans to purchase online.
Special Crunchtime Interview boxes will feature QR Codes that allow fans to submit questions that have a chance of being featured in the interviews.
Me: concepting, art direction, copy
Mia Campbell and Asean Townsend (Strategy)
